Shearer’s New Rippled Potato Chips have a thicker, heartier and deeper rippled v-groove cut engineered to retain more seasonings resulting in a bolder taste. The five flavors in this new category are Barbeque, Pepperoni Pizza, Southwest Chili and Cheese, Sour Cream and Onion, and Parmesan and Garlic. Proudly referred to as “the bite with the might,” Shearer’s Rippled Potato Chips have a hearty crunch that allows consumers to free themselves from the sea of sameness in the snack food aisle. The bold taste keeps rolling on wave after wave thanks to the rippled V’s.

"With the new Rippled assortment, the Shearer's brand extends its flavor innovation beyond kettle-cooked potato chips and into the larger traditional potato chip market,” says Paul Smith, Director of Marketing. “With three new and two well established flavor profiles, we're excited about the potential to reach a variety of new consumers."

The new “green bag” rippled family compliments Shearer’s existing “black bag” family of award-winning kettle-cooked potato chips, and expands on the idea of grouping a variety of flavors that feature the same potato chip base. Offered in 11 oz. bags, Shearer’s Rippled Potato Chips are kosher and trans fat free. There’s Shearer Perfection in Every Bag!

For further information on these new products, please contact Mr. Paul Smith, Director of Marketing (330-767-7128 or email).