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    Shearer's Introduces New Brand Tangos™ Tortilla Chips

    01/12/2009
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    Shearer’s Foods, Inc. has just introduced the first Shearer’s-owned brand, Tangos™ . Shearer’s successful tortilla chip line up is now re-positioned as Tangos™ —“The Crunch of the Party”™—with delicious new flavors in three different corn tortilla bases—yellow corn, white corn and multi-grain/whole grain.

    “We are committed to making the freshest and best tasting tortilla chips for every occasion under our new Tangos™ brand,” says Paul Smith, Director of Marketing and Product Development. “With new graphics and state-of-the-art printing techniques, the Tangos™ packaging features outstanding resolution and color vibrancy that demands the attention of every shopper. Bright, south-of-the-border inspired colors vibrate from a dynamic stucco textured background on each bag. We’re excited by the initial consumer reaction and are confident that the Tangos™ brand will emerge as an important contributor to Shearer’s corporate success.”

    Tangos™ can be found in area grocery and convenience stores. For further information, please contact Mr. Smith at 330-767-7128 or email him.