Snack Perfection in the Store Takes More Than Shearer Perfection of the Product
Since 1974, Shearer's has been perfecting the art of snacking. Having the right product is great, but at-the-shelf support - including marketing, displays, POP, and more - is just as important. That's why, over those same 35 years, Shearer's has also been perfecting the science of planogram and merchandising support.
The world of Shearer's Foods is a world dedicated to total Consumer Packaged Goods marketing perfection with a total company focus to provide retail partners with the snack industry's most effective and comprehensive marketing program.
Shearer's packaging and merchandising has been recognized for its appetite appeal and ease of shopping. Shearer's award winning package designs feature eye catching visuals, vivid color schemes and attractive motifs to help communicate the quality consumers can expect to find in every bag of Shearer's snacks. Product mix organization, eye-catching graphics, and Direct Store Delivery (DSD) merchandising support makes the Shearer's retailer snack aisle look its best and stay its best. Appearances count and at Shearer's we always put our best bag forward!
The consumer's shopping experience is enhanced with clear and consistent color breaks between categories. Identification by flavor is made obvious in word and in image. Permanent planograms, augmented with signage and POP, complements promotional and convenient off-shelf displays to bring attention to the Shearer's portfolio of brands and create a direct connection to time-challenged consumers.
To display our branded products, Shearer's has a full assortment of complimentary visual merchandising solutions available to meet every sales objective. From permanent metal and wood fixtures, to temporary corrugated "weekender" and tower displays, Shearer's DSD sales team can set the right store display for the right time and place to drive incremental off aisle sales. In addition to meeting every day needs, Shearer's is pleased to offer seasonal and promotional pieces that offer limited time only excitement in store.