Communicating Snack Food Perfection

Since 1974 Shearer's has been building a better brand of snack foods around an ideal for consistently great tasting snacks without compromise.  We're proud to share our story with consumers across our regions with an effective and cohesive marketing strategy built on our message of great taste.

While it may be hard to believe, there are still some people who have not yet tasted "Shearer Perfection in Every Bag!™ for themselves.  We're working hard to change that.  Our marketing plan is anchored by our belief in 3 core principles of important brand identities:  Taste, Fun and Communication.

Taste

Taste is the number one reason people buy a product.  If a food does not taste good, people will not buy it again. The importance of taste has stood the test of time -- it is always "number 1."  At Shearer's we've invested in a variety of methods to help us encourage consumers to taste our products.  We believe that once a consumer experiences Shearer's taste and quality, they will never buy their old brand again.  With this idea top of mind, Shearer's has developed an event marketing team to spread the news of Shearer's in our markets.  From local festivals to major sponsorships and food shows, Shearer's event marketing team is on site sampling snacks to everyone in attendance.

On a seasonal basis, Shearer's event marketing team expands to include additional strategic teams based at Shearer's branches across our markets.  These regional teams add further focus and intensity to summertime events by concentrating Shearer's message in the markets served by our corporate branches and independent distributor network.

Fun

Shearer's is a major sponsorship partner of many professional and collegiate sports.  The partnerships offer a great way for people to combine activity, family fun and excitement with great Shearer's snacks.  We can't think of anything better than enjoying a great game with your favorite snacks.  It's an American tradition!

Communication

We promise to produce only the best snacks- guaranteed.  We engage in open communication with our consumers and customers.  If something is going right, we want to know how we can do even better.  If something isn't perfect, then we want to know how to correct it.  From our toll free consumer hotline 1.888.Great.Chips to our websites and email communication tools, we believe that open and easy two way communication creates opportunities for everyone to win.

Our commitment to communication is just as strong among our associates as it is with our partners.  We work together to make things happen.  We challenge ourselves to share our knowledge, creative ideas and passion for snacks each and every day with each other.  We put "Shearer Perfection" into everything we do.